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  • Ken

Spotlight: E-Commerce Website for KDM Specialist, Concept 3 Performance

As both web specialists and automotive industry experts, Track Yard Agency brings all aspects of automotive businesses together. With this, the possibilities for businesses are endless.

When we meet someone like William Chang, that has an undying passion for the automotive realm, we connect instantaneously. Like most “car people,” William has a niche that he truly follows – and this niche turned into a full-fledged business with in-store sales, online sales, and a full-service shop.

Concept 3 Performance has grown into not only Southern California’s premier KDM aftermarket reseller, but also installation shop. Us at Track Yard saw tons of potential with this market segment and were elated at the chance to assist Will in growing his business.

Just recently, the Track Yard team has completed the new Concept 3 Performance website. Completely rebuilt from the ground-up, the new online store has tons of new features to elevate the user experience.

We updated the overall look of the website. This meant more of Concept 3’s branding and color scheme throughout all of the messaging. All layouts and graphics were built out by Track Yard Agency’s team of in-house designers.

We added in new functions to make it easy for users to find the parts for their specific vehicle. For any automotive-based e-commerce website, Track Yard Agency’s Year, Make, Model Search App is a no-brainer. For Concept 3, we focused on loading in the KDM vehicles that Will has built his business on.

Our “variant” expertise has allowed to offer dozens of options within one product listing. This was crucial for Concept 3’s flagship Quantum Solenoid product pages.

We created campaigns around products the enthusiasts actually want to see. Working hand-in-hand with the team at Concept 3, Track Yard has created product bundles, social media assets, and more to drive traffic to the new website.

Our team’s involvement continues to elevate the Concept 3 brand with consistent branding on new content, including graphics such as the launch of C3’s new ADRO product lineup.

No matter the focus of your business, Track Yard Agency's online sales and marketing tools can greatly improve the customer journey – from initial impression to the purchase process, and beyond.

Contact to start improving your businesses' online presence today.

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